Make positive self-esteem feel like play

Our fairy world gives your child mindful, joyful ways to practice growing confidence and developing a healthy inner voice - through monthly fairy mail letters, affirmation cards and stories, mindful coloring books, and wall art for ages 3–12.
Co-created by an educator & child therapist.

Everything we create aligns with the CASEL Social Emotional learning framework (self-awareness, self-management, social awareness, relationship skills, responsible decision-making). We translate them into child-friendly language and playful tools families can use at home and in classrooms.
Explore Fairy MailShop Collections

Fairy-Approved Favorites

What Customers Are Saying

  • “These speak to the inner child in all of us. I felt teary-eyed just reading the affirmations. What a beautiful way to nurture self-love and resilience.” – A Fairy Fan for Life

  • “I keep thinking, ‘I wish I had these when I was little.’ These cards are everything I needed back then — kind, encouraging, and full of magic.”– Parent & Believer in Fairy Magic

  • “As a child therapist, I’m always looking for tools that support emotional growth. These aren’t just cute. They build capacity, teach coping, and give kids language for their feelings. That’s powerful.”– Licensed Child Therapist

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New Here? Where Do You Sprinkle Your Magic?

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About the Magic

The Fairy Well is led by an early childhood educator with 30 years of experience, working closely with a child therapist to ensure developmental fit and emotional safety. Our stories, prompts, and practices are evidence-informed, therapist-reviewed, and teacher-tested, so families and classrooms can trust that the magic builds real skills.